MINITECH (industrial flooring)
MINITECH came with the problem of fighting the unorganised market that was only working on discounted pricing.
20+ years of standing in the market and prestigious works in portfolio MINITECH was a known name but was lacking the brand supremacy. We devised a communication strategy to reposition MINITECH as Market Leaders Suggested some changes in marketing approach and it worked.
Digital marketing and Print media were effectively used and also we innovated their presence in Marketing Expos. More than one year now and Minitech is basking in the glory of newly acquired brand supremacy.