IT brands need not be bland

IT always scared me.

...and the serious and bland corporate branding was even more intimidating. I always felt that these IT giants are shouting on my face and saying, "Capt..., tumse na ho paayega."

...and one day #BRADSOL happened.

Abhishek Bhattad from Bradsol saw some of our branding works and approached us for their INDIASOFT expo participation and also handling branding for Bradsol.

Honestly, I had butterflies in my stomach. He started talking all technology and what his company does for global market. Technology, I didn't understand much but what I understood was that we need to make BRADSOL stand out among the crowd of their competition.

Phir kya tha..., we put on our thinking hat and created a Fishing game theme for Bradsol and also coined their strategy to attract clientele.

BRADSOL DG3 was the cynosure of all the eyes and exhibition and yes #BRADSOL is fishing some international deals right now.

Well now I take my words back. IT is not boring..., we just need to add the Tadka of creativity.

When technology has the power to change the world why not add a dash of change to the brand images of the IT companies?